How Singapore's safe haven for women and mothers streamlined its operations with Rezerv

Source: Kindle Space

About Kindle Space

Kindle Space, located in the heart of Singapore, is not your average fitness studio. Founded by Kin, an experienced yoga instructor, childbirth educator and birthing therapist, Kindle Space was born from a profound personal journey and a desire to fill a significant gap in the wellness market. 

The studio’s primary mission is to create a safe, nurturing, and supportive environment specifically for women, particularly those who are pregnant or navigating the early stages of motherhood.

Turning personal struggles into a haven for women

Kin’s journey to founding KindleSpace began with her own experiences of seeking out a welcoming space during her pregnancy and postpartum period. Struggling to find a place that understood and catered to her unique needs, she envisioned a studio that could provide the kind of support she had longed for. This vision became Kindle Space, a sanctuary dedicated to women at every stage of their maternal journey.

Source: Kindle Space

A studio dedicated solely to women and mothers

Since its opening in January 2019, KindleSpace has been a manifestation of Kin’s dreams and dedication. The studio offers a wide range of specialized fitness programs, including prenatal and postnatal yoga, mom and baby classes, and other wellness services designed to support women through significant life transitions.

While many gyms offer prenatal classes as an additional service, Kindle Space places these programs at the center of its offerings. The studio provides daily prenatal and postpartum fitness classes, ensuring that women feel supported and celebrated throughout their journey.

This specialized focus creates an environment where women can feel comfortable and confident, free from the intimidation that can come with more generalized fitness centers.

Award-winning service

One of Kindle Space’s significant achievements is being awarded the Expert Living's Readers' Choice Award 2024. This recognition from the community underscores the impact Kindle Space has made in a relatively short period. The award is a testament to the studio’s commitment to its mission and the positive reception from the women it serves.

Dedication to women’s wellness and empowerment

At Kindle Space, the focus is on more than just physical fitness. It’s about building a community where women can find support, share experiences, and navigate the challenges of pregnancy and motherhood together. Kin and her team take immense pride in offering a space that is not only about fitness but also about empowerment and connection.

Through Kindle Space, Kin has created more than just a business; she has built a haven for women to thrive during some of the most transformative times in their lives. This commitment to supporting women in a specialized, caring environment is what makes Kindle Space a standout in the fitness and wellness industry.

“Kindle Space exists to support women through one of life's biggest transitions—becoming a mother. It's a profound change that deserves to be celebrated, and we take immense pride in creating a nurturing space for this journey. I take immense pride, and so do all our teachers, in nurturing this space where women can feel empowered, embraced, and uplifted.”

-Kin, Founder of KindleSpace

The Challenge

When Kin set out to open Kindle Space, she faced several significant challenges that needed to be addressed quickly due to the tight timeline. With just three weeks to launch her studio, finding a suitable software solution became an urgent task. Here are the specific challenges she encountered:

1. Lack of integrated local payment options

One of the most significant challenges faced by Kindle Space was the platform’s inability to support PayNow, a popular and convenient payment method in Singapore. As a result, Kin had to ask her clients to either use Stripe, which incurred additional fees, or manually process payments through PayNow. 

This manual workaround was cumbersome and created a poor user experience for her clients. Clients had to make a payment separately and then use a complicated system of coupon codes to book classes online. The codes were often long and difficult to remember, making the booking process frustrating for clients.

After customers made their PayNow payments, Kin had to assign each of them an individual coupon code—a string of obscure alphabets and characters—so they could book online, which added to the complexity and inconvenience.

2. Complicated booking system

The use of coupon codes not only complicated the payment process but also made the booking process cumbersome. Each time a client wanted to book a class, they had to enter a coupon code provided after making a manual payment.

This was particularly challenging for clients with multiple bookings, as they had to manage and remember different codes for each session. This fragmented and tedious system deterred clients from booking classes and resulted in a negative user experience.

Reflecting on the challenges with the previous system, Kin shared, "The booking process of our old booking system was so complicated that even I, as the owner, found it frustrating. If I were a client, I wouldn't have wanted to book my own classes. It was clear that we needed a more seamless and user-friendly solution."

3. Lack of integrated customer database

Another significant challenge was the lack of an integrated customer database. The previous system did not consolidate customer information effectively, making it difficult to manage client data, track attendance, and monitor memberships. 

Kin had to manually manage these details, which was time-consuming and prone to errors. This fragmentation hindered Kindle Space's ability to provide a streamlined and efficient service to its clients.

4. Intimidating website creation process

Creating and managing a website independently was another daunting task for Kin. The previous booking platform did not offer integrated website creation, forcing Kin to build and maintain a separate website.

This was not only intimidating but also time-consuming, diverting her focus from providing high-quality services to her clients. The lack of a cohesive online presence made it challenging to market Kindle Space effectively and reach potential clients.

5. Inadequate support for local business needs

The previous software did not cater to the specific needs of local businesses in Singapore. Kin found that the platform's features were not tailored to address the unique challenges faced by a fitness studio in Singapore like Kindle Space. 

This lack of local understanding meant that Kin had to find workarounds for basic functionalities, adding to the operational burden and detracting from the overall client experience.

Kin (bottom right), Founder of Kindle Space

How Has Rezerv Helped?

With only three weeks to open her studio, Kin was frantically searching for software that could support her unique business needs and integrate smoothly into her operations. The turning point came when she connected with Adrian, Rezerv founder, through a local gym owners’ group. 

"When I first spoke with Adrian, he asked me, 'Why is Rezerv more better?' The use of 'more better' struck a chord with me—it was so Singlish, so local. It immediately made me feel understood and connected. I realized that with Rezerv, I could communicate in my own language with someone who truly gets the nuances of running a local business."

The personal touch and local understanding that Rezerv offered immediately resonated with Kin. She appreciated the straightforward communication and the promise of a system that could grow with her business without overwhelming her with unnecessary functions.

Rezerv came into the picture at this critical time, promising a more streamlined and user-friendly experience. The lack of integration, complicated payment processes, and the need to create a website independently made it clear that a change was necessary. Rezerv addressed these pain points and transformed Kindle Space by offering features tailored to Kin’s needs.

Here’s how Rezerv made a difference:

1. Simplified payment experience with local options

Rezerv’s support for PayNow, a widely used payment method in Singapore, simplified the payment process for Kindle Space. Their customer no longer had to navigate through a cumbersome manual payment process or deal with additional fees associated with Stripe.

With Rezerv, payments could be made directly and effortlessly through an integrated system, significantly enhancing the user experience. And Rezerv’s inclusion of local payment options tailored specifically for the Singapore and other Asian markets ensured that all customers had access to familiar and trusted payment methods.

2. Improved booking experience and customer journey

Rezerv revolutionized the booking system at Kindle Space by eliminating the need for complicated coupon codes. Their clients could now book their classes directly through a user-friendly interface, without having to remember and enter multiple codes. 

Rezerv has also made the overall customer journey simpler and more pleasant. The platform ensured that clients could easily join or leave classes without multiple prompts or complicated steps.

This focus on simplicity meant that clients could enjoy a hassle-free experience from booking and attending classes to making payments, significantly enhancing their satisfaction with KindleSpace.

"The biggest challenge I feel that Rezerv has helped me to solve is to improve the customer journey of booking the class, making the payment, easy to join, easy to leave. We didn't want to have a platform where there were a lot of regulations. Rezerv has done this for us with simplicity.”

3. Centralized customer management

One of the standout features of Rezerv is its integrated customer database, which consolidates all client information into a single, easily accessible platform. This integration allowed Kin to efficiently manage client data, track attendance, and monitor memberships.

4. All-in-one dashboard

Rezerv’s integrated dashboard combined multiple essential functions into one cohesive platform. This all-in-one solution included customer management, website creation, booking platform, and payment integration. The convenience of managing everything from a single dashboard simplified operations and improved overall efficiency.

5. Integrated website builder with no-coding needed

Rezerv’s ability to create and manage a professional branded website was a game-changer for Kindle Space. Rezerv’s integrated website builder, which requires no coding skills, allowed Kin to automatically set up a comprehensive online presence quickly and easily. 

This cohesive online platform enhanced Kindle Space’s marketing efforts, making it easier to attract and retain clients. Kin could now update and control the website content effortlessly, ensuring that all information was current and relevant.

"What I love the most about Rezerv is its effortless website builder. By simply setting up my basic business profile and uploading my schedule, Rezerv can automatically generate a professional website for KindleSpace. This feature has alleviated countless pain points, allowing me to control and update the website content seamlessly and in real-time."

6. Tailored software for Asian market with responsive local support

Rezerv’s understanding of the local business environment in Singapore provided Kindle Space with a tailored solution that addressed its specific needs. The platform’s features were designed to cater to the unique challenges faced by local fitness studios, ensuring that KindleSpace could operate smoothly and efficiently. 

Unlike other software providers, Rezerv offers customer support in the Asian time zone, ensuring that any issues can be resolved quickly. Additionally, Rezerv is the only fitness management software that provides live chat and video call support, allowing for immediate and effective assistance.

"The support team at Rezerv has been incredible. Whenever I encounter an issue, they are always quick to respond and help. This support has made me the biggest fan of Rezerv. I truly believe we couldn't have achieved our success without their assistance. Without Rezerv, I would have been constantly overwhelmed, trying to juggle countless tasks. Kudos to the entire team for their unwavering support."

7. Affordable and scalable solution

One of the most valuable aspects of Rezerv for Kin was its ability to grow alongside Kindle Space. Rezerv did not overwhelm her with unnecessary functions but provided exactly what was needed at each stage of her business's growth. 

Rezerv’s affordability stood out during the search for the perfect management tool. Many systems with extensive, unnecessary functions come with high costs that small businesses like Kindle Space cannot afford. 

Rezerv offered all the essential functionalities at a price point that made sense for the business. This cost-effective solution supported Kindle Space’s bottom line, allowing the studio to allocate resources more effectively while ensuring that the platform could evolve and expand with the business's needs.

"We explored various booking platforms, but we chose Rezerv because it aligned perfectly with our needs. At this stage of my business, I didn't require a system overloaded with functions, especially ones I couldn't afford or utilize effectively. 

Opening Kindle Space was a labor of love, funded entirely by our own savings. We had to streamline our operations and make the most of our limited resources. Rezerv grew with us, offering exactly what we needed without overwhelming us. With Rezerv, we felt like we were growing together as a team, without the pressure of unnecessary complexities."

8. Simplicity and efficiency

Rezerv brought simplicity to Kindle Space's operations. The straightforward design and user-friendly interface allowed for easy management of bookings, payments, and customer interactions. The platform’s simplicity meant less time spent on administrative tasks and more time focusing on delivering quality services to clients.

9. Lead generation and engagement

One of the standout benefits of Rezerv for Kindle Space has been its ability to capture new leads. Even if potential clients didn’t sign up right away, Rezerv helped Kindle Space gain attention and generate interest. This increased visibility has been crucial for building a solid foundation and growing the client base over time.

Reflecting on the improvements since integrating Rezerv, Kin shares, "The biggest enhancement has been in lead generation and the overall customer journey. 

Rezerv has empowered us to capture new leads effectively, even if they don't sign up immediately. It's encouraging to see that we're attracting attention and generating interest. This capability allows us to connect with potential clients and build a solid foundation for our business. Rezerv has truly transformed our ability to grow and engage with our community."

Choosing Rezerv has been a game-changer for Kindle Space. Kin found that the platform not only understood her needs but also provided a comprehensive solution that addressed her major pain points.

Kin shares, "It was such a relief to speak with someone who truly understood our requirements. Rezerv offered everything we needed: the ability to receive PayNow, the simplicity of one dashboard, and four key deliverables—customer management, website creation, booking platform, and payment integration. Rezerv solved our major pain points, making our operations seamless and efficient."

Kin’s journey with Rezerv highlights how vital it is to have software that understands and caters to the specific needs of a fitness business. Rezerv's tailored local support, affordable pricing, and scalable features ensured that KindleSpace could grow and thrive, offering a superior experience to its clients.

As Kindle Space continues to flourish in Singapore, its success story with Rezerv serves as a powerful example for other fitness studios. It demonstrates the profound impact that the right fitness software can have on enhancing operations, increasing client satisfaction, and supporting sustainable growth.

Ready to see how Rezerv can transform your fitness business? Book a demo today and experience the difference the right software can make.



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