Top fitness influencers in 2024
Uncover the top 20 fitness / gym influencers of 2024 who are transforming the wellness scene with inspiring content, and expert fitness guidance.
source: Freepik
Ready to crush your fitness goals in 2024? Whether you're looking for fresh workout ideas, some serious motivation, or just someone to make your fitness journey a little more fun, following the right influencers can make all the difference.
The best part? This year’s top fitness influencers aren’t just about perfect abs and workout selfies—they’re real people sharing real tips, practical advice, and even the occasional fitness struggle we can all relate to.
We’ve rounded up the top 25 influencers who are shaping the fitness scene in 2024, bringing you everything from creative workouts to expert health advice. So, if you’re looking to level up your fitness game, grab your water bottle and let’s dive into this power-packed list!
Top 25 fitness influencers in 2024
Fitness influencers have taken over social media in 2024, making it easier than ever to stay motivated and inspired. From personal trainers to everyday fitness enthusiasts, these influencers bring a mix of expertise, real-life stories, and innovative workout routines to help you achieve your fitness goals. Below, we’ve rounded up the top 25 fitness influencers who are setting the trends and making a serious impact on the fitness world this year.
1. Kayla Itsines
source: kayla_itsines on Instagram
An OG in the fitness influencer world, Kayla is still going strong in 2024. Her Bikini Body Guide (BBG) has evolved, offering fresh workout plans, and her community continues to thrive with millions of women across the globe.
2. Joe Wicks (The Body Coach)
source: thebodycoach on Instagram
Known for his high-energy HIIT workouts, Joe has expanded his reach by launching online fitness challenges and his own fitness app, helping people of all fitness levels stay active at home.
3. Massy Arias
source: massy.arias on Instagram
Massy’s holistic approach to fitness includes strength training, mental health, and nutrition. She shares not only her workout routines but also her wellness tips, making her a must-follow for a balanced lifestyle.
4. Whitney Simmons
source: whitneyysimmons on Instagram
With a positive and approachable vibe, Whitney brings fun and creativity to strength training. Her social media channels are packed with accessible workout routines and lifestyle content.
5. Chloe Ting
source: chloe_t on Instagram
Famous for her viral workout challenges, Chloe is back in 2024 with new series that focus on functional training, core strength, and overall fitness.
6. Jeff Cavaliere (Athlean-X)
source: athleanx on Instagram
Jeff is known for breaking down complex exercise science into simple terms, making it easy for his followers to understand the "why" behind each movement. His expertise in injury prevention is a standout feature.
7. Natacha Oceane
source: natacha.oceane on Instagram
A fitness expert who dives deep into the science of training and nutrition, Natacha’s detailed workout plans and educational content make her a trusted source for fitness enthusiasts seeking evidence-based advice.
8. Simeon Panda
source: simeonpanda on Instagram
One of the most recognized names in fitness, Simeon continues to inspire with his bodybuilding content, motivational posts, and fitness entrepreneurship.
9. Cassey Ho (Blogilates)
source: blogilates on Instagram
Cassey Ho, the creator of Blogilates, is one of the most influential fitness figures today. She pioneered the fusion of Pilates with YouTube workouts and has grown into a global phenomenon. With over a decade of content creation under her belt, Cassey’s workouts are widely known for their accessibility, creativity, and focus on body positivity.
10. Matty Fusaro
source: fusarofitness.com
Matty combines strength training with a positive message about fitness being for everyone. His straightforward workout tips and balanced lifestyle content make him a relatable and motivational figure in the fitness world.
11. Krissy Cela
source: krissycela on Instagram
Known for her strength training routines and positive, motivating content, Krissy promotes a balanced and sustainable approach to fitness. Her Instagram feed is filled with educational tips on form, workout challenges, and motivational insights to keep followers focused on their fitness goals.
12. Pamela Reif
source: pamela_rf on Instagram
Known for her no-nonsense, effective workout routines, Pamela continues to be one of the most followed fitness influencers globally, offering home workouts that deliver results without needing any equipment.
13. Sydney Cummings
source: sydneycummings_ on Instagram
Sydney Cummings is a certified personal trainer who has gained popularity for her daily workout videos on YouTube. Her content ranges from strength training and HIIT to yoga and mobility exercises.
Sydney's mission is to make fitness accessible for everyone, regardless of their experience level, and she creates structured programs that guide followers through their fitness journey.
14. Michael Vazquez
source: michaelcvazquez on Instagram
Michael’s dynamic workout routines, combining calisthenics and strength training, are not only fun but also push followers to improve their functional fitness.
15. Kelsey Wells
source: kelseywells on Instagram
Kelsey Wells is a renowned fitness trainer. She gained recognition for her PWR (Power) Program, which focuses on strength training and empowering women to build confidence through fitness. Her fitness philosophy centers around body positivity and mental well-being, encouraging women to move away from the scale and focus on strength, health, and how they feel.
On her Instagram, @kelseywells, Kelsey shares workout tips, real-life transformations, and motivational posts aimed at promoting self-love and fitness as a lifestyle.
16. Brooke Ence
source: brookeence on Instagram
CrossFit athlete Brooke Ence is a powerhouse in the fitness world, motivating her followers with intense workout routines and a focus on strength and endurance.
17. Alexia Clark
source: alexia_clark on instagram
Known as the "Queen of Workouts," Alexia offers varied, unique workout routines that keep her followers engaged and constantly challenged, proving that fitness is anything but boring.
18. Linn Lowes
source: linnlowes on Instagram
A cancer survivor turned fitness icon, Linn focuses on strength training and maintaining a healthy lifestyle. Her story is as inspiring as her workout routines.
19. Tiffiny Hall
source: tiffhall_xo
Australian fitness trainer Tiffiny Hall mixes humor, motivational messages, and fitness challenges into her social media presence, offering a positive and uplifting space for her followers.
20. Anna Victoria
source: annavictoria on instagram
Anna Victoria is a fitness coach and wellness advocate. Known for her realistic approach to fitness, Anna promotes a balanced lifestyle that includes both physical fitness and mental well-being. She gained a significant following by being transparent about her own health journey, including her struggles and successes, which has helped her audience relate to her on a deeper level.
On her Instagram, @annavictoria, she shares workout routines, nutrition tips, and personal stories that inspire her followers to prioritize their health without the pressure of perfection.
How to find fitness influencers
Finding the right fitness influencers for your brand or personal inspiration can seem overwhelming, but with the right approach, it becomes a lot easier. Whether you're a brand looking for a partnership or a fitness enthusiast searching for motivation, here are some straightforward tips to help you find the perfect influencers in the fitness space.
1. Leverage social media platforms
The most obvious place to start is on social media, where fitness influencers thrive. Platforms like Instagram, TikTok, and YouTube are flooded with fitness content, making them great tools for discovering influencers.
Instagram, in particular, is where most fitness influencers build their community, sharing everything from workout routines to meal plans. TikTok, on the other hand, is great for discovering bite-sized, creative workout videos that often go viral.
Use hashtags like #Fitness, #Fitspo, or #WorkoutMotivation to explore new influencers. Additionally, YouTube is perfect for those looking for in-depth fitness tutorials and programs.
2. Use influencer search tools
If you're a brand looking for partnerships, influencer search tools like AspireIQ, Upfluence, or Heepsy can help you narrow down your options.
These platforms allow you to filter influencers by category, engagement rate, follower count, and even location, ensuring that you find someone who fits your brand's needs. They also provide insights into audience demographics, helping you choose influencers who align with your target market.
3. Explore fitness apps and platforms
Several fitness apps feature influencer-led workouts. Apps like Sweat, Fitplan, and Peloton collaborate with well-known fitness influencers who often have large followings across multiple platforms.
By exploring these apps, you can discover influencers who may not have crossed your radar on social media but are making a big impact within the fitness community.
4. Look for authentic engagement
It’s important to find influencers who engage with their followers genuinely, not just those with large followings. High follower counts don’t always translate to influence. Instead, focus on engagement metrics—how often do they respond to comments, and how do their followers react to their content?
Tools like HypeAuditor can help you analyze engagement and spot influencers who have built a genuine community.
5. Follow fitness communities and hashtags
Fitness communities online, such as Facebook groups, Reddit threads, and dedicated fitness forums, are also great for discovering influencers. Members of these communities often recommend influencers they follow, offering insights from the perspective of engaged fans.
Keep an eye on trending fitness hashtags as well; influencers often gain traction through niche tags that align with their specific type of content, whether it’s weightlifting, Pilates, or marathon training.
6. Network within the fitness industry
For brands, attending fitness expos, webinars, or networking events is a great way to meet fitness influencers in person.
Events like the FitExpo or FIBO often feature influencers as guest speakers or participants, giving you an opportunity to connect with them directly. Additionally, many influencers attend local gym openings or fitness-related charity events, providing further chances to interact and build relationships.
7. Collaborate with micro-influencers
Don’t overlook micro-influencers—those with 10,000 to 100,000 followers. These influencers often have highly engaged audiences and can be more cost-effective for brands.
Micro-influencers typically focus on niche fitness areas, like yoga, CrossFit, or bodybuilding, making them a great choice for targeted campaigns or for those seeking specific types of content.
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